Over the last few decades, solar energy system has witnessed a tremendous growth, and currently, it stands at the forefront of renewable energy resources. When it comes to developing a sustainable energy management, solar energy has given its fair share of contribution to transforming the human lifestyle. It has significantly reduced the adverse effects of greenhouse gas emissions. Besides, solar energy is considered as the ideal means for availing a constant power supply via a renewable source, unlike other methods of power generation that often hamper the environment.
Benefits of Solar Energy System
As solar power is one of the most efficient renewable sources of energy, it is considered as a reliable medium for generating power. It is obtained from the radiation of the sun which can be further converted into heat and electricity. Owing to the advancement of technology along with the diverse range of applications, solar energy is becoming more cost efficient and accessible to common masses.
Solar Efficiency Gaining Traction
Solar power is developed through photovoltaic or solar cells that can be further preserved for future use. There are several forms of the solar electric power system that are used for both, residential and industrial use. For households, consumers can either use a grid inter-tied system that is directly connected to the electric utility or opt for the off-grid system that is completely disconnected from the electric system. The off-grid system acts as a power backup on cloudy days. During the initial days, solar energy was a very expensive affair, but over time, prices have significantly dropped. Thus, a growing number of consumers have been switching over to this efficient and renewable energy source for power supply.
Solar Energy Carving Out Business Opportunities
[Pull Stat] – “Solar photovoltaic capacity has increased from five GW in 2006 to a whopping 306.5 GW in the year 2016.” – The Statistics Portal
The solar energy technology has become one of the most extensively financed renewable source of energy. Additionally, the tremendous advancement of this industry has encouraged many leading companies to invest more in this ever-evolving business. According to the Solar Energy Industries Association, solar installation is a booming industry in the US with 67% of business engagement in the year 2016.
[Pull Stat] – “The residential solar PV market in the US cultivated a revenue of USD 4.7 billion in the year 2016.” – worldenergy.org
There have been rapid advancements in solar businesses worldwide. Every other business is specializing in an innovative niche and thriving hard to bring the revolution into this growing industry. A solar project involves several factors that need to be adhered to prior to transforming it into a business venture. There is a stratum of steps that can carve out better opportunities in the solar industry through which businesses can invest in this solar boom.
Strong Clientele: Backbone of Solar Business
When it comes to the solar industry, finding new clients is the next big challenge post the manufacturing. Sourcing out clients who can significantly generate sales can be a challenging task, but with the assistance of marketing tools and tactics, businesses can create a staunch chain of clients.
[Pull Stat] – “Renewable energy is accounted for two-thirds of the power supply, out of which solar energy has contributed majorly, surpassing the net growth of the coal industry” – International Energy Agency
Clean Energy Experts, one of the leading solar energy providers in California, uses web marketing tools to engage and educate customers and detect the potential clients for their company. With an enduring strategy of creating leads, solar businesses can witness a substantial change in their revenue. Solar energy is continuously gaining traction among the consumers. Such fast-paced progression can be efficiently utilized by businesses for educating their target audience and enhancing their clientele.
Sales Generation: Sustaining the Solar Business
The next step to flourish a budding solar energy business is to carve out sales via a maximum number of solar installations. Companies need to hire sales personnel who can effectively reach the targeted audience and bring in raging sales revenue. Prime Solar Network, a US based company assists entrepreneurs to start their solar venture by offering training, marketing support, financial aids, and web services. Such auxiliary support helps in generating product sales along with the constant development of the company. Creating a sales team should be an imperative measure right after establishing the solar business, as predetermined and regularly updated strategies can make significant changes in sales generation.
Solar Energy: Building a Better Future
Solar power systems have paved the way for a sustainable lifestyle, along with opening doors for potential business opportunities that have cultivated huge demands. Solar energy is seen as a potential business venture due to its renewability and global reach. Although this industry still faces several challenges, whether it is criticism or loss, innovative and revolutionary ideas can definitely leverage the industry. For now, the current statistics and trends assert that the solar industry will witness a rapid growth as it is increasingly becoming an imperative fragment of creating a sustainable and future-ready environment.
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